I am dedicating November’s blog posts to the MGM Grand in Las Vegas, where I recently delivered a special inspirational talk. I relished sharing the uplifting information with my audience and thoroughly enjoyed the experiences I had at the hotel. During my stay, I lived and breathed, as they call it, the “Mlife”—celebrating one grand moment after another.
I was impressed, not only by the wonderful service behind each special moment, but also by MGM’s new Mlife rewards program. In the past, Las Vegas hotels have been known for rewarding only their gambling “high rollers” with special perks, discounts, etc. With Mlife’s free, all-inclusive membership, all guests receive points for enjoying the offerings at any of MGM’s properties—not just the gaming, but also rooms, restaurants, spa services and entertainment. With Mlife, everyone’s a player!
The points Mlife members earn may be exchanged for rewards–ranging from discounted room and show rates, show-seating upgrades, and fun “Mlife Moments,” such as choosing the music for the dancing fountains at the Bellagio, cooking classes with master chefs and swimming with the dolphins.
Think about your business for a moment. Can you imagine what your version of the “Mlife” experience might look like? How might you create “grand” moments for your customers or clients? How might you make all of them feel important and an appreciated, valued part of your business?
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