Service Experts Go High-Tech at the Ritz Carleton
I just read a recent story in The Independent—a UK-based newspaper offering news and advice. The article discussed how concierges from all 75 Ritz-Carlton hotels have begun using Foursquare, a location-based social networking site, to offer tips on their locale to travelers. The reporter stressed that the purpose of this technological tool is not to advertise Ritz Carleton properties, but to provide helpful tips on the best things to do and see in the destinations they represent. It’s amazing how rapidly technology is changing the way we serve our customers—while maintaining the personal touch, of course. How are you using technology to educate your customers and add a personal touch?