I just received a wonderful letter from a reader of my blog. It was very flattering and I totally appreciated the accolades. And I thought I’d share the following paragraph that really excited me.
“Holly,
I think you’ll be amused to learn that having to take a part-time job (thank to all the saints in heaven for a paycheck!) as a Costco product demonstrator, I took a page from your show biz book and make up songs for Costco members taking my product samples. The training film said to have fun, so one example is that on Valentine’s Day I was demonstrating French Brie and asking customers what could be more romantic than fromage from France, land of romance? Then I would break into song, “SHOP in the name of love!”
I just loved this expression of turning lemons into lemonade. The woman who is working at Costco had fallen on some bad economic times and could not sustain her business and needed to seek work elsewhere. It took a while to get a job, and because she was grateful as well as gregarious and talented, she turned her job as a Costco Food Demonstrator into a fun experience for the patrons as well as herself.
I was so inspired I called her and we talked for about an hour. She told me that she never knows what products she will be demonstrating and that they change daily, so she always tries to make a game out of it. When presented with the product, she’ll write a poem or a song on the spot. I thought I’d share a few other hysterical examples of where her creativity takes her. Once she had frozen cream puffs and sang to the tune of Bali Hai, “Mini cream puffs are calling.“ Another time, while demonstrating Angus burgers, she did a spoof on the old slicer dicer mixer demonstrators. She said, “Buy it, heat it, and serve it. What could be easier,” all in a fast-paced tone”
Oh, and by the way, she is always breaking sales records. Some people just buy the products because they are amused. Did you know that product demonstrations are in fact a sales tactic for individual products and not a Costco freebie offering to get you in the store? I wonder how many people take to heart the advice on the training video that says, “Have fun with it?”
The bigger lesson here, beyond higher sales, is to bring joy into everything you do. It would be so easy to complain about having to stand on a cement floor for hours doing something menial when you have multiple degrees. Instead, the power is in understanding that there is always an opportunity to take whatever cards you were dealt and recognize that you are at choice and not a victim. Your choice is to have fun with it.
In my Spirit in Service classes, we talk about being on stage, (Lights, Camera, Action), dancing through the day and finding humor in your work. It feels good that one of the readers of my “Neon Signs Of Service“ book put it into action.
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Holly!
Thank you very much for, in turn, taking my lemon and turning into lemonade as one of your inspiring blog posts!
It’s true that my 30 years as singer/dancer/actress/songwriter was the springboard for my idea of how to “have fun with it” but your Neon Signs of Service come back to me all the time while doing it.
Each new customer is a potential new experience, a potential new buyer and sometimes that wonderful moment of a potential new friend. And sometimes the experience can be disheartening when shoppers are in a hurry and just want to grab the sample and run, without talking to me or acknowleging me. And it can be hard to put that smile back in place after someone has been really rude.
Somewhere you say that there’s no sign over the door that says customers have to behave and it’s the responsibility of the service provider to turn the situation into a positive experience. I’ve probably misquoted you but that’s the essence of the lesson and it’s indeed another manifestation of turning a lemon into lemonade.
My years on stage have also taught me to deal with hecklers and such so remembering to always smile is important but it has to be sincere, and ALWAYS thanking the shopper for trying my product sample.
One of the things I really enjoy about this job is meeting the people in my community – the regular shoppers, the families and the kids! From toddlers to teens, especially the teens, it’s always a challenge to get them to respond and a joy when they do! Most of them just can’t believe that an adult is talking to them and expecting them to join in the conversation! I don’t know what that says about kids these days but the moment when I know I’ve connected with them is thrilling.
I hope that this blog post to “Have Fun With It” inspires and motivates your readers! It has certainly (re)inspired me!
With great regard,
Patrice